As part of a viral marketing campaign for 40cozy.com I created an iPhone app called "40cozy.com's pour1out." The app let users pour beer out of a simulated bottle on their iPhone and showcased our products. The app was downloaded by over a quarter of a million people in the first few months and almost trippled our online sales. Since then I have created 3 more apps to promote 40cozy.com and I'm working on others unrelated to 40cozy.